Is a Cash Offer for My Land Fair?
We're going to be honest with you here — because we think you deserve a straight answer, not a sales pitch.
We're going to be honest with you here — because we think you deserve a straight answer, not a sales pitch.
The Honest Answer
A cash offer from a direct buyer like Brighton Land Group will typically be below what you might see as a listing price on the open market. That's just the reality, and any direct buyer who tells you otherwise isn't being straight with you.
But "below listing price" and "unfair" are not the same thing. Here's how to think about it.
What Drives a Cash Offer
When we make an offer on a vacant lot, we're taking on risk that a retail buyer doesn't have to take. We're buying without a financing contingency. We're buying with the intent to resell — which means if we overpay, we lose money. Our offer reflects all of that. We also need to cover our own closing costs and the margin we need to make the transaction worthwhile. We're a business, not a charity — and being upfront about that is part of how we operate.
When a Cash Offer Makes Sense
A cash offer makes the most financial sense when: you want to close quickly and move on, you don't want to pay agent commissions, you've tried listing the property and it hasn't sold, you've inherited the property and want to settle the estate, or the carrying costs are adding up. In any of these situations, the gap between a cash offer and a listing price can close considerably when you account for the real costs of going the traditional route.
When It Might Not Make Sense
If you're in no hurry, your property is in a high-demand area, and you're willing to wait 6-12 months for the right retail buyer, listing with an agent might net you more money. We'll tell you that directly if we think that's your situation. We're not interested in buying properties from people who would be better served going a different route.
Ask us what we can offer. Run the math yourself. Compare it against what you'd net after agent commissions, closing costs, and carrying costs. Then make the decision that makes sense for you. That's all we ask.